
(Details)
Following a previous commission, Rule One was looking for a colorful and spring themed set of graphics for their RLCS Spring Split endeavours. The project also involved the creation of six unique jersey concepts, two of which formed the basis for the realization of the official Rule One jerseys.


(Concept)
In our approach we created a spring themed 3D scene and combined renders with real life photographs of the players. This allowed us to build an eye catching and unique looking campaign which fans loved.
Numbers
(it works)
(02)
1.1k
likes on a single graphic post on Twitter alone
5k+
total likes on Twitter alone
171%
increase in total Twitter likes compared to previous RLCS Split campaign



(Behance)
As always, we created an in-depth overview of the entire project with many more details on Behance. Check it out now! (Button below)