Rebranding

Service :
Branding
/
Animation
Client :
VOID Creative
Logo with the word VOID featuring a spiral O and the phrase Viral Music Label in red below.Statistics showing 1.7 billion streams, 100 million video views, and 230 artists in red blocks on black background.
(Details)

VOID is a young viral Brazilian Phonk label built to live and spread on the internet. They commissioned us to develop a complete brand identity, one that looks as intentional as it sounds. The goal was to create a visual language that feels chronically online, raw, and deliberately overwhelming, while staying consistent enough to work across every release, every platform, and every piece of content they put out.

Bold red and black abstract shapes with rough textures and sharp edges.
Collage moodboard with various posters, logos, and graphic designs on a black grid background.Blue-themed album cover with a moon and text 'Luna Bala' and a black-and-white photo of masked people.Three social media post previews from thevoideffect with music promotion visuals and artist names.
(Deliverables)

To bring VOID's vision to life, we built the brand from the ground up. That included a reworked logo and a full corporate design system, custom mascots, a set of animations, and a complete asset and social media template library the team can use for every release.

Comparison of old and new void logos with spiral designs above and within the word 'void'.VOID Logo Animation on a background with people socializing in a dimly lit room with graffiti and a neon sign reading 'LOKI' on the wall.Fonts in different weights: Bold, Semibold, Medium, Regular with bold numbers 123 on a red and white background.Two VOID collectible vinyl art toys and keychains named Nado (tornado) and DJ Toke in packaging.
(Result)

The result is a brand that lives online, but it doesn't stop there. It holds up just as well in the real world, from stage visuals and event screens to tickets and merch.

DJ wearing pink bucket hat performs on stage at crowded outdoor music festival with raised hands.VOID VIP pass badge and VOID Festival 2026 poster listing artists and event details.
(Behance)

As always, we created an in-depth overview of the entire project with many more details on Behance. Check it out now! (Button below)