(Challenge)
The Esports Innovation Hub (EIH) in Hanover faced a key challenge: the organization’s complex structure was not clearly reflected in its external communication. Instead of convincing fans and business partners, the visual identity created confusion. Sub-brands appeared inconsistent, lacking a unifying design principle and a strong, recognizable identity.
(Solution)
So? We decided to create a new branding system. The new branding system is unified, organized hierarchically with sub-brands in mind and provides a strong visual identity for the organization as a whole.
